Digital marketing is the use of the internet and digital technologies to promote and sell products or services. Unlike traditional marketing (TV, radio, print), digital marketing reaches people through online platforms like websites, social media, email, and search engines.

Key Channels of Digital Marketing:

1. Search Engine Optimization (SEO):
   Improving a website’s visibility in search engines like Google to attract organic (free) traffic.

2. Content Marketing:
   Creating valuable content (blogs, videos, guides) to attract and engage an audience.

3. Social Media Marketing:
   Promoting products or services on platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, etc.

4. Email Marketing:
   Sending targeted messages and promotions directly to people's inboxes.

5. Pay-Per-Click Advertising (PPC):
   Running paid ads on search engines or social media where you pay each time someone clicks.

6. Affiliate Marketing:
   Partnering with individuals or websites that promote your products for a commission.

7. Influencer Marketing:
   Collaborating with influencers to reach their followers and promote your brand.

8. Mobile Marketing:
   Engaging users via mobile apps, SMS, or push notifications.

Why Digital Marketing Matters:

• Global reach: You can reach anyone online.

• Cost-effective: Often cheaper than traditional marketing.

• Measurable: Easy to track results and ROI.

• Targeted: You can focus on specific audiences based on interests, behavior, or demographics.