📢 What is Advertising?

Advertising is the paid promotion of a product, service, or brand to reach and influence a specific audience. It’s a tool used in marketing to increase awareness, drive traffic, generate leads, or boost sales.

Common Advertising Channels:

• Digital Ads: Google Ads, Facebook/Instagram ads, YouTube ads

• Traditional Ads: TV, radio, newspapers, billboards

• Influencer Ads: Paid collaborations with influencers

• Native Ads: Sponsored content that blends into platforms (like articles or videos)

✅ Example: A sneaker brand running Instagram ads to promote a new shoe drop.

🎯 What is an Advertising Campaign?

An advertising campaign is a coordinated series of ads that share a central message or theme, often run across multiple platforms and over a set time period.

It’s a strategic effort to meet specific goals like:

• Launching a new product

• Increasing brand awareness

• Promoting a seasonal sale

Key Elements of a Campaign:

• Objective: What you want to achieve (e.g., more sales, sign-ups)

• Target audience: Who you’re trying to reach

• Message: The core idea you’re communicating

• Creative assets: Images, videos, copy, slogans

• Budget & timing: How much you’ll spend and when it runs

• Channels: Where it appears (Google, Meta, TikTok, etc.)

• Tracking & performance: How you measure success (clicks, views, conversions)

✅ Example: Coca-Cola's “Share a Coke” campaign personalized bottles with names and ran ads across TV, billboards, and social media.